One important key to success is self-confidence. An important key to self-confidence is preparation.
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Today at a Glance
The interview that should’ve been a slam dunk (but flopped)
What top 1% candidates do before they walk in the room
A 5-step strategy to turn interviews into offers
Looking for my library of 99 cheat sheets? They’re all right here.

I still remember the look on his face.
He was the first candidate of the day.
His resume?
Flawless.
Top-tier schools. Prestigious MBA. Global logos up and down the page.
The kind of background that makes you pause.
But five minutes in, I was disastrously close to daydreaming. Something was off.
His answers fell flat. Generic. As if he were playing it safe instead of leaning in.
When I asked, “What questions do you have for us?”
He blinked, paused, and said,
“Uh… I think you covered everything.”
At that moment, I knew we weren’t hiring him.
The day progressed much the same. Great resumes, terrible application.
Later that day, another candidate arrived.
Nowhere near as flashy. Fewer years of experience. Companies I’d never even heard of.
But she walked in like she belonged.
She brought up our latest service launch and how she’d approach it differently.
She’d reached out to two members from my team on LinkedIn to get a feel for our culture.
She brought along three clear stories that matched the role perfectly.
When it was her turn to ask questions, she didn’t ask about perks.
She asked about culture. About leadership style.
About how she could make the biggest impact in her first 90 days.
By the end of the interview, I forgot we were even interviewing.
She wasn’t the most qualified on paper.
But she came in with clarity, curiosity, and confidence.
She didn’t just answer questions.
She led a conversation because she prepared like someone who already belonged.

Why Preparation Works
Preparation isn’t about memorizing perfect answers.
It’s about building confidence through clarity.
When you’ve done the work—researching the company, refining your stories, and anticipating the conversation—you show up differently.
Not nervous. Not performative.
Just ready.
You’re not scrambling to recall details. You’re sharing real experiences.
Not generic data points, but moments that reveal how you think, adapt, and lead.
You’re able to ask sharper questions because you’ve done deeper research.
Not just what the company does, but what they need.
What they value. Where they’re headed.
And the preparation doesn’t stop at the interview.
Top candidates send follow-ups that reflect what they heard and what they can offer.
Some even include a rough 90-day plan to show how they’re already thinking like an insider.
It’s not about trying harder.
It’s about showing up with purpose.
Because when you prepare like you already belong, you’re not hoping to be picked.
You’re making it easy to say yes.

5 Steps to Prepare Like a Top 1% Candidate
Want to walk into your next interview like you already belong?
Here’s the approach top performers use, not to impress, but to connect.
1. Research like you’re already on the team.
Read recent service launches, press, and blog posts
Review the job description, org chart, and LinkedIn team profiles
Prepare 3 thoughtful questions that show you’ve done your homework, not just about perks but about the work
2. Rehearse and stress test your answers.
Practice out loud, not in your head
Record yourself or run a mock with someone who’ll give honest feedback
Ask for the tough questions, where clarity sharpens
3. Prepare 2 to 3 tight stories.
Use real examples that show how you solve problems, lead, and adapt
The STAR format works if the "Result" reflects you, not just the outcome
Keep it clear, concise, and connected to the role
4. Decode what they’re really hiring for.
Look beyond the job title and ask what problems this role is solving
Identify the top 3 skills or traits they care most about
Map your stories and skills directly to them
5. Follow up with clarity and care.
Send a thank-you note within 24 hours
Reinforce something specific from the conversation
If it fits, share a short reflection or idea that shows continued interest
I wrote a LinkedIn post on six-figure interview insights, check it out! Here’s the cheat sheet:
🌟 Bonus: 7 Questions That Flip the Script
Most candidates end with safe, forgettable questions.
Top performers don’t.
These 7 create connection, curiosity, and a lasting impression:
What does success look like in the first 90 days?
What challenges is the team currently facing?
How would you describe the manager’s leadership style?
What separates your top performers from the rest?
How does this team invest in growth and development?
What surprised you most when you joined this company?
What would a win look like for someone in this role?

Diving Deeper
TED Talk: Your Body Language May Shape Who You Are
A powerful talk by Amy Cuddy on how posture and presence can transform your interview confidence.Book: Interview Like a Boss by Hans Van Nas
A concise, actionable guide to mastering every stage of the interview—from mindset to follow-up.TED Talk: "How to Speak So That People Want to Listen" by Julian Treasure
Discover techniques to make your speech more impactful and engaging, essential for leaving a lasting impression during interviews.

Connecting the Dots
Here’s the truth: the top 1% of candidates understand:
An interview isn’t a performance. It’s a preview.
You’re not there to impress.
You’re there to demonstrate how you think, how you lead, and how you solve problems.
In real time.
You’re not just being evaluated.
You’re evaluating them too.
This mindset shift turns anxiety into clarity.
And preparation into quiet confidence.
Because when you walk in with curiosity, insight, and ownership, you stop hoping to be picked.
You start showing up like you already belong.
And that’s exactly who gets the offer.
Good luck, and until next time
— Justin